When companies want to sell something that isn't considered "manly" or "tough" the best way to do it is to put a tough spokesman behind the product as a way to make it more acceptable for a man to purchase. This tactic can be seen in many commercials and the latest, I have seen in this batch is Shaq selling men's lotion- something not manly at all.
Other instances of this tactic include Terry Crews in the infamous Old Spice commercials.
Even Chuck Norris has gotten into the commercial business- he is seen below in an advertisement for the MMORPG (Massively Multiplayer Online Role Playing Game) World of Warcraft.
Other spokesmen for WoW have been Mr. T and Ozzy Osbourne.
No comments:
Post a Comment